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28/06/18
23:38
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Originally posted by The_Lionheart
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I'm sorry, I don't mean to be offensive here.... but I don't understand why the Australian market is of any concern at all. Its a nice token gesture to bring it home, but Its tiny in the grand scheme, and of minuscule impact to OBJ's performance.
You could have OBJ products on every shelf, of every store in Aus, and wouldn't even be 1% of what can be gained from being in just just 1% of stores in china alone. Aus just isn't a big enough market for anything. Sad but true.
However,
OBJ IS in CHINA(WIDESPREAD). with MULTIPLE PRODUCTS -
MORE SO OBJ IS in ASIA(WIDESPREAD - think potentially multi billion population) with MULTIPLE PRODUCTS.
PLUS OBJ IS in NORTH AMERICA(WIDESPREAD) with MULTIPLE PRODUCTS
That alone is a dream sale point for any company. Every single person in Australia could buy a jar a year and it wouldn't register against what China and the Murican's can each do in the same period. If not "ARE" doing now.
That GLOBAL reach and scale is worth being excited about. Being in Australia's chemist warehouse is just seems irrelevant to me.
IMO there is a re-rate coming that will make many people sh#t a "get on board " brick... Too many poeple both severely under estimate and under appreciate what OBJ has achieved.
when that re-rate will come is the question - I don't know.... this month?, 2 years?, or somewhere in-between... that's the catch... when.
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Agreed Lionheart, nobody getting overly excited here. It has long been said that the Aus market is not the main goal, nor will it bring in great riches. P&G however must be very confident to release it on our shores, it also paints a picture that this really will be a staple for Olay in the years to come. The implications for OBJ are what I take away from an Aus release.