Good to see it is taking some traction, proves P&G think it will help build their brand. But given the royalty rate of 2/3% on wholesale (so I see it about 25c) and non reoccurring we need 10’s of millions to move for any substance.
Integrated devices would be reassuring but it is unlikely P&G want to give up too much, when it seems they don’t have to.
Magnemasks Launch in Hong Kong, page-78
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