Looks like it sells for US$49.99 in the starter kit with the magnetic infuser and 50g of product or the same price with no magnetic infuser but 130g of product. In other words, the applicator saves them 80g of product at a value of around US$19 (retail) when I am sure the device costs about 50 cents to manufacture. Nice mark up providing for bigger gross profits!
They better market these things hard in the US and not let it be a soft launch situation.
Magnemasks Launch U.S.A., page-24
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