the 3X in the image capture in my post above, I think refers to...

the 3X in the image capture in my post above, I think refers to the 3 actions listed on the box rather than 3 times the penetration. And you are right about the instructions on the box :

Here is the Australian (and China, HK, and Taiwan) version :
Gently remove the mask after use. Upon removal, use the Olay magnetic infuser to massage face, to promote better absorption of ingredients.

now here is the Thailand, Phillipines, and Singapore version :
STEP 3 : Leave the mask on for 10-15 min. Discard the mask and gently pat for further absorption

Gently Pat??

Did you ever get the feeling that Procter & Gamble's sole purpose is to stick it to you personally. Like the whole making a profit thing is just a cover for their true reason for existence.