Keep up the detective work Smac!
Possibly worth a quick read as it is our area of interest;-
http://www.smh.com.au/comment/what-that-expensive-skin-cream-actually-does-for-you-20170825-gy45bc
The more scientifically minded members of the forum will understand the technicalities of our micro array working its diamagnetic magic to push key ingredients deeper into the layers of skin and this is the whole point of difference that SK-11 and Olay are now beginning to actively publicise and educate the masses just so Ort can finally eventually upgrade his wheels......
Sentences like;- " But most creams do not penetrate beyond the upper barrier layer of the skin, and most of the damage that is going on is in the deep dermis. " - should allow the PR headkickers and advertising whizz kids at P and G to come up with some hard hitting info/pics/pretty diagrams as they are already doing to enlighten us beauty seekers. Once we swallow the bait or shock horror, even see the results for ourselves ,shouldn't be too hard a stretch to apply marketing magic to the coming areas of shaving deodorant etc etc
I guess that's the plan.........happy to wait and watch this all unfold. Recent trials and tribulations all part of transition process.......imagine if the BOD could attract an up and coming female exec with high level industry experience to bolster their team and give it all the required lift and energy that seems essential for OBJ as a company to continue to evolve.........aside from from actual earnings sliding into the coffers, ahem.
Bugger all shares changing hands so I'm guessing the majority are happy to wait it out -
Cheers Ort
(20min delay)