That's not all. The eye wand is there as well. [IMG] Future X is...

That's not all. The eye wand is there as well.


Future X is a theme. Future X is said to be about enhancing the customer experience, but really its about devices. The eye wand and the Booster, being the only advanced devices that SK-II have, means they are part of Future X, which is I believe, why we are seeing them here in this Future X video. This video is very encouraging as it suggests to me (what we already have been told) that OBJ devices will play a central part in P&Gs plans for the future of beauty products. I don't expect the bottle cap to be directly related to OBJ, but it does present one piece of the puzzle - a puzzle where I expect OBJ will feature prominently.