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Magnetic Power Booster - Foreshadowed?, page-48

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675 Posts.

150

10/09/16

11:35

Post #: 19067943
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Originally posted by Longman ↑

Worth a read.

The Proctor & Gamble Company's (PG) Management at Barclays Back-to-School Consumer Conference - Earnings Call Transcript https://seekingalpha.com/article/4004982?source=ansh $PG

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Hi Longman,

There are some interesting comments that certainly play into OBJ’s strengths. Below are the comments that I thought are relevant to OBJ ~

We are investing in innovation that delights consumers and builds categories. Superior, better performing consumer preferred products and packages offered at a good value that result in a delightful consumer experience which drives trial, repeat purchase and loyalty.

P&G continues to be the innovation leader in our categories and this year’s IRI Innovation Pacesetter report P&G had four of the top ten innovations and 8 of the top 25. I’ll highlight recent innovations in three of our ten categories to give you an idea of the types of things we are working on in each.

We continue to be the innovation leader in fabric care. We are growing our fabric care business with consumer preferred brands and product offerings like our premium performance and premium priced unit dose detergents. And our market leading and market expanding scent bead fabric enhancers

Next is our latest spot from SK-II Change Destiny campaign which is centered on the idea that women can change destiny of their skin and their lives. I apologize in advance as this is a little bit longer digital execution.

The Change Destiny campaign has delivered over 8 billion impressions in the past year with over 117 million views to date. More importantly, this campaign contributed to a strong fiscal 2016 by growing new SKU two [ph] users by 20% and delivering sales growth in the low teens

We put Fusion ProGlide FlexBall razors in the hands of nearly 80% of young men. Over 2 million samples last year with our 18th birthday sampling program

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Grooming: We compete in Shave Care and Appliances. In Shave Care, we are the global market leader in the blades and razors market. Our global blades and razors market share is nearly 65%, primarily behind the Gillette franchise including Fusion, Mach3, Prestobarba and Venus. Our appliances, such as electric razors and epilators, are sold under the Braun brand in a number of markets around the world where we compete against both global and regional competitors. We hold over 20% of the male shavers market and nearly 45% of the female epilators market.

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We are delivering reductions in cost of goods sold through packaging and formulation transformations using iMFLUX, a proprietary injection molding innovation. iMFLUX enhances existing injection molds and presses and builds new molds that increase throughput up to a 100% results in an improved speed to market, fewer presses and molds and significantly lower cost. This technology is exclusive to P&G and select partners and non-P&G market segments and is protected by 45 branded and 200 pending patents globally

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The Procter & Gamble Company's (PG) Management At Barclays Back-To-School Consumer Conference - Earnings Call Transcript Sept 8th, 2016

P&G 2016 Annual Report

“Winning with consumers around the world and against our best competitors requires innovation. Innovation has always been, and continues to be, P&G’s lifeblood. Innovation requires consumer insights and technology advancements that lead to product improvements, improved marketing and merchandising programs and game-changing inventions that create new brands and categories.”

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OBJ Price at posting: 8.3¢ Sentiment: Buy Disclosure: Held
18 Upvote

0 Great analysis

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