Maiden Dividend, page-14

The Mayfield story is getting interesting now. Let's start at the beginning . Michelle and Dean, very experience childcare center operators , they take the plunge and IPO on the ASX. The positive is they are operators not promoters. They know how to run childcare centers, they don't need consultants to advise them how to run centers. In fact one of their revenues streams is consulting to other childcare centers.'
Developers constructing housing estates take on a childcare center because it's a cash cow. A newbie operator comes in on a high rent and fails. Easy to build, not easy to operate. Mayfield's moat is they have the experience to operate childcare centers efficiently and have very efficient cost control. Tailwinds in the sector with the billions of dollars coming in to the sector after July the 1st are available to all players.
The smart operators will know where the money will end up. These guys could be NVL , the vet roll up , at $1.12. Current share price , $2.90. Oh and roll up rule No. 1 . If you are going to be in a roll up, be in the start of the roll , not the end.