Sales in China were hit by a change in brand preference by fickle daigou, who began to snap up
the cheaper products hitting the market as other producers dumped stock ahead of
the regulatory changes.
What brought the company undone appears to be the fact that it did not properly
prepare for this risk.
http://www.news.com.au/finance
Seems Ms Mc Bean failed to read the mind set of the fickle Daigou.
Main Reason BAL Is Cactus!, page-30
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