The Coles agreement is Non-exclusive, and therefore i think yes, it is reasonable to expect a similar agreement emerge with Woolworths and Chemist Warehouse, perhaps sooner rather than later?
From the announcement dated 24th Feb 2020
"Founder and CEO, Mr Zane Yoshida, said: “This is a major milestone in Fiji Kava’s journey, significantlyincreasing our retail points of distribution and availability across Australia. While the economic impact of theagreement to the Company is not able to be determined at this time, we believe it will result in an uplift ofconsumer awareness, as well as increased sales of Fiji Kava’s products. There are no other material terms to theagreement."
MAJOR Q3/Q4 Catalysts - $14M MC (Blackmores/Coles Onboard), page-143
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