Also from the same announcement
"The pricing details of the agreement are confidential but are expected to deliver a step change increase in domestic revenues as the company materially expands its retail footprint in Australia, via the Coles supermarket and online network."
So if coupled with a Woolworths and or Chemist Warehouse deal, is likely to result in a very large increase in company revenue.
MAJOR Q3/Q4 Catalysts - $14M MC (Blackmores/Coles Onboard), page-144
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