My opinion...they have flexibility such that they can be applicable to many verticals as opposed to focusing on a handful like Bringg. This has opened up a diversified customer base across geographies. Right now, I believe GSW is in over 600+ cities, 70+ countries, and 70+ verticals which is much more extensive than where Bringg has been able to penetrate.
Also, doing some customer research in the industry, the main complaint I have heard against Bringg is their offering is not that customizable/flexible as they are myopically focused on Coke. I have also heard negative things about their customer service of lack thereof. This limits their customer and vertical penetration and also means they are banking on the Coke deal to lead them to success.
GSW Price at posting:
$2.09 Sentiment: Buy Disclosure: Held
