Macklemore and anyone else are entitled to their opinions, and to advocate for them. I simply feel that organisations who aren't directly impacted by controvertial political issues should stay neutral. Its not pleasant for fans / clients who feel they are being preached to. Its also usually not good for business - clients will simply walk if they feel strongly enough. Its much easier to lose a client than to win a new one.
A good illustration of this is the NFL in America at the moment where the Bend the Knee campaign has gone horribly wrong for the League. 60% of people have stated that they will watch less football which has direct impacts on the clubs and players.
Calling it “one of the most divisive social issues in recent years,” Yahoo Finance said of its poll:
“In our survey, we wanted to suss out whether the anthem flap could deal a lasting financial hit to the NFL. The answers suggest it could. When we asked fans if the controversy would make them more or less supportive of the NFL, 71% said less and only 15% said more. Of those who said they are now less supportive, 74% said their change of heart was permanent, and only 3% said they felt it was temporary.”
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