Management Issues, page-128

That’s the reason why A2 is gaining market in China. You need to understand the Chinese culture to do business in China and that goes to pretty much all East Asian countries. Chinese culture place “ Win Win “ at a very high level of business. What MVM doesn’t have ( Capital) A2’s got , what A2 doesn’t have MVM has in possession ( Production facility to potentially wean from Synlait and vast sales network ) . China these days is very much a market economy where majority of the state companies fend for themselves in the market. To majority of the state companies , doesn’t matter which company you corporate with foreign or domestic , making money is the ultimate goal. Chinese market is generous when your genuine respect and openness to the ancient Chinese business philosophy is felt. That’s why A2 is inwards and upwards in China. Japan is also a very lucrative market. You think Japan is a free economy but have you seen any Oz , NZ product taking off there? Dairy in Japan is controlled and monopolies by Meiji and Morinaga , and subsidised by the Japanese gov. If you’re not in the ring of Zaibatsu, you’ve got zero chance of success in Japan. That’s just the Japanese culture. I’m replying you from a Chinese perspective and you need to drop your Cold War mentality , go to China to experience yourself first hand to learn the culture instead of being a keyboard worrier and picking war with everybody. A2 is not a rocket science company and the CCP has no intention to launch a rocket from the base of MVM to the White House. Wake up buddy.