They have the rights to market a research backed nutritional health product. Their success is solely down to the marketing.
If they had the intellectual property behind a Flying Carpet they would be equally as successful.
There are lots of complex messages behind milk without the traditional A1 protein - and A2M have been very good, in deed excellent, at understanding their customers and their markets and getting their message out.
The "dairy" part" isn't so important. The "marketing" is the key and that is what is needed in a CEO - and certainty an ability to have senior managers as experts in their own particular markets
A2M Price at posting:
$19.08 Sentiment: Hold Disclosure: Held
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