If this is as bad as it looks like it may be, then the CEO has to go. This is his second major strike (after the massive change in strategy which saw the SP drop from 11c to 4c and stay there for 6 months). Surely his credibility within the industry will be shot and his position is untenable.
I for one couldn't trust them into the future after two major letdowns. I hope I'm wrong and the auction is a small success, but at the moment all evidence points to a disappointing result.
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