There is bound to be one: Paying the manufacturer and then loading on a margin prior to installing.
The Moscow sign was actually sold to Pepsi without having rights to advertizing revenue.
I would assume that LUM would have ben paid far more than just the screen and normal margin. There wouldn't be that much sense selling it otherwise.
The problem is that we can't get hold of the confidential data.
As to profitability, LUM promised to give a summary once the contracts for 20 screens were signed. That will give us a better opportunity to assess P/L in the future.
Gerry
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