Those that sell at the same buy price are linked to the...

Those that sell at the same buy price are linked to the business, they are 2 of the 3 Fs (friends, fools and family).

Essentially a company needs funds to remain solvent, so if they can tip in funds themselves, get their shares and then sell them at the same price, they've raised the funds at the hands of the shareholders.

There could be other tricks of the trade, such as consulting fees paid out to the 'investor'.

As long as the gravy train express can keep making it's stops, life is great.