The management strategy, return to craft, is to grow the volumes in the higher margin craft side of the business, and take on less lower margin contract brewing.
I think the last quarterly showed contract brewing was just over half of revenues, so there is still plenty of volume going through the brewery.
I've seen continual promotion of GRB brands in recent times here in NSW, so I expect to see further progress in the strategy coming through in the forthcoming quarters.
I was a bit disappointed in the last results, as the change hasn't progressed as quickly as I hoped it would.
I am pretty confident the level of promotion they are doing on the east coast will result in plenty of new customers. If they like the product and become repeat customers we'll be off to the races.
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