From the below article I read about P&G it seems they are more interested in boosting productivity than outright acquisitions. They have existing well known products and in the CEO's own words "core" and hammered home that the company is focused on execution and boosting productivity. IMO this were OBJ technology may fit into the gist of this statement.
http://www.usatoday.com/story/money/business/2014/02/20/procter-gamble-divests-bleach-business/5654695/
market cap 200mil ? nearest the pin ? , page-22
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