market down 7pc since rudd got in, page-16

the analogy to the AFL broadcast rights may prove close to the mark.
Packer we know was very shrewd, and not afraid to up the ante. Whatever your feelings about Howard, he was a fairly shrewd politician, though some may prefer cunning.
I think he may have indulging in a bit of poker when it came to Costello, but Costello kept folding.
There is no doubt the Libs kept upping the ante for Labor going into the election.