If the retailers such as Harris Farms and IGA lower the price maybe 15-20% across the board of the Longtable products, they actually might kick up the sales a good potion. The products are tasty but paying the hefty premiums is not ideal. It is old issue of trying to find the right pricing in the market.
The IR department needs to lift its game too. Either that or provide more regular trading updates to shareholders and the market in general.
Market expansion, page-47
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