market for wearables jumped 223.2%

http://www.informationweek.com/mobi...ts-at-no-2-in-wearables-market/a/d-id/1321938

The entire category surged forward thanks to Apple's entry, which kickstarted wider interest in wearables.

The broader market for wearables jumped 223.2% year-over-year, with total shipments of 18.1 million.

"Anytime Apple enters a new market, not only does it draw attention to itself, but to the market as a whole," Ramon Llamas, research manager for IDC's wearables team, wrote in the firm's Aug. 27 report. "Its participation benefits multiple players and platforms within the wearables ecosystem and ultimately drives total volumes higher. Apple also forces other vendors -- especially those that have been part of this market for multiple quarters -- to re-evaluate their products and experiences."