I was just following your logic where you said video marketing requires fresh content and user generated content.
Businesses will be able to post their own content to the app as well as customers. That's part of what you said was required for video marketing. That doesn't limit BIG to only distribute that content on their app, but that will likely be the starting point.
BIG Price at posting:
$2.22 Sentiment: Hold Disclosure: Held
(20min delay)