I have to agree also. WOW is overpriced and will come under...

I have to agree also. WOW is overpriced and will come under increasing pressure.
FAL has announced its intention to centralize its buying department moving it to Melbourne. FAL own Action who have put up a much better fight in the West than Coles have done. The 20 stores in QLD is just the start and rumours are already starting to float around that FAL may move more into retailing and out of wholesaling.
Woolworths buyers have become arrogant and the focus is on range reduction to sure up profits but will ultimately reduce turnover. My partner only commented yesterday that she won't shop in Woolies anymore because the choice of brands is becoming less and less.
I don't think they will head straight down but I do feel CML is the better priced stock of the two at present. Rumours of imending sale of Bilo stores in Melbourne. Newmart, Bilo equivalent in Perth is now in the process of coming back under the Coles umbrella. Coles Franklin stores sales are only just starting to come in. Woolies struck first but Coles will see solid sales growth through its supermarket division.

cheers