Took a 50k$ hit on this yesterday. I think they will pull...

Took a 50k$ hit on this yesterday. I think they will pull through and 2018 may be better if their direct to consumer strategy pays off and a kick ass CEO recruited. I agree with others that sp likely to decline in short-medium term and so I took the hit to alleviate further psychological insults. Pretty pissed off with management right now - just can't see how some of this wasn't known at agm.