My take is that they are focusing in on more profitable business...

My take is that they are focusing in on more profitable business now from quality clients hence the big tick up in EBITDA with less modest rig utlisation, eg as market really hots up next year they have the necessary spare capacity to screw the last cent out of drilling services in a rising price market. Also the consumables side is running ahead of expectations, and next year, again when it really hots up, that should provide some additional margin leverage as price pressures continue to build for drilling bits, rigs etc etc

We should see a little consolidation, but I don't think too much, as many will buy this on the dips...