market value

A point to consider;

Why only one distributor?

It would make sense to have a German distributor (or British or French)for the EU etc, an American distributor for the USA and either one of the two for "the rest of the world' , which includes Australia.

Market penetration would be much greater, in my opinion, and in Europe I see no reason why it should not reach at least 50% of the available total. Public health services would certainly facilitate this, as a cost saving measure if nothing else.

Depending on the Distributor's deal, that alone could take the share price to ? $9 ?. Do your own sums, this is just one of mine and not to be taken as set in stone!!