marketers "fear" power of blogs !!!!

Marketers Intrigued By Blogs, Fear Their Power

by Wendy Davis, Wednesday, Jul 13, 2005 6:00 AM EST

< Unilever, for instance, launched Axe deodorant with a corporate blog featuring the dating adventures of two real-life comics, known as Evan and Gareth. The blog, which showed their exploits reality-TV style, drew more than 1 million visitors, said Rubin, senior brand development manager for Axe at Unilever. "Some say good things, some say bad things," Rubin said. "We keep it all up there, warts and all." >

http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=32045&Nid=14357&p=313783

:)
LC




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