KC, further to your comments, I think it is instructive to pay close attention to what Esra had to say at the Small Cap presentation in Perth on April 8:
"We have applied our platform to the bio-cosmetics business. We launched our own cosmetics range in Australia and in the US about 18 months ago and I 'm very happy to say that that is a revenue generating business. I know you're all going to yell and scream at me because a biotech should be spending money, but we're actually making money in this case."
marketing is the key to poh growth, page-28
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