marketing stategy

Hi all. I have a lot invested in this company and think it is going to be huge so please don't mistake this for downramping.
I am just concerned about the price holding it back from becoming a mainstream item.Mentioned them to my sons girlfriend yesterday and she flinched at the price. I said "but everyone can afford iphones and they are ridiculously priced" she said " ah, yes but they are all on plans and they pay them off". I would suggest that this is a major secret to the iphones mainstream success and nuheara should be looking at somehow incorporating their sales with phone plans so that people who can't afford to buy them outright can pay them off. Just a thought!!!