marketing stategy, page-2

Colhermit

Interesting point and I guess a valid concern.
I recently bought a set for my son-in-law using the shareholder discount. At the time, thought I was paying AUD 299 less the discount. Then picked up the charge on my bank account. The price is actually US$ 299 and they add 10 % GST. After my $50 off came out at AUD 378.
I am sure others are aware the product is priced in USD, but I did not realize. Cost me an extra 100 bucks but I am delighted with the likely impact on their revenues, particularly if the AUD continues to weaken going forward.
If the product is as good as they say, they will command a premium. Then with scale, the unit costs should reduce over time. We will get a far better feel for this in the coming weeks/ months.

Rokewa