http://healthtechinsider.com/2016/12/21/wireless-earbuds-aid-hearing/
'According to the Hearing Loss Association of America, 48 million - about 20% report hearing loss, including 1/3 people over 65.'
The FDA are no longer enforcing current hearing aid regulations for people 18 years and over. the FDA cited the high cost of hearing aids and the requirements for medical evaluations as barriers.
I believe USD $299 is around 10-20% of the current cost of hearing aids. Very cheap. Nuheara will disrupt this market big time!
Dyor
marketing stategy, page-9
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