Marketing Strategy

I am currently scratching my head, wondering what MJP's new market strategy might be with the jetpack now being promoted as an alternative golf cart. Not so long ago, they were talking in military aviation language (i.e. sorties) and now they are dealing with a sunglasses manufacturer and an American golf player. 'Bubba' previously promoted a hovercraft as another alternative for getting around on golf courses and I don't think this was a success (either?). I for my part would have preferred, if they would have stayed with the potential first responder/commercial user customer base at this early stage. I do feel that the golf cart approach is somehow belittling this product. Another concern is that there was and still is no coverage from Savannah (USA) and no July newsletter. All of these are just my own observations.