Honestly IMO they need to get their whole social media marketing activated and some momentum as you really need massive turnover to do a longterm sponsorship and do it properly on the scale of nascar or something along those lines.
They have easy ideas with zoos, enviro and education they need to execute before going off on tangents IMO .
IMO YOW simply are not anywhere near the turnover required to justify it and wrong sector IMO nor have the sophistication to achieve such a sponsorship for a long while to come. Keep it simple . They have had a couple of haloweens, easters, and Christmases and haven't really got a buzz in any one area so it is hard slog. Small focused campaigns IMO like what they said they have researched should be persued and confirm results and expand into different areas.
YOW Price at posting:
44.0¢ Sentiment: None Disclosure: Held
