Even more reason to get into the consumables, if size is an issue. I wouldn't imagine they would make the marshmallows just license the brand. Target or Toys'R'Us would then have a huge point of sale display of the marshmallows alongside the shooters. More shelf space means more exposure means more sales. The branded marshmallows would probably also sell in supermarkets giving them even more exposure.
Also what's with the web site. It's really lame for a toy Co, and has been under construction for ever.
Cheers
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