Not really. But covid does dramatically change the world and almost all the brands have to "pay for" understanding their consumers in the changing environment. So in the sense pureprofile certainly benefits from the pandemic, in particular when third-party cookie is soon to be banned. Panic sell due to the Omicron should not be as strong as the delta variant because of the investors' increasing adaptation. PPL looks very cheap now and, with a proven double-digit growth in the past 12 months, I don't think it will fall back to 1x FY revenue again.
PPL Price at posting:
6.6¢ Sentiment: Buy Disclosure: Held
