Massive Existential Concerns, page-5

remember this is also 9 brands in one. i think if they wanted its better to sell low performing brands and use the cash to better good performing brands. this way they are able to whether through this period. i still remember the enormous profits they were able to generate with the pretty girl brands and noni b it self. i hope managers atleast considers getting rid of some brands and keeping the better performing ones. look at city chic clear example of cut out the weak and keep the strong. and how much share prices respond as a result.