Very difficult to say, but I wouldn't be surprised if they...

Very difficult to say, but I wouldn't be surprised if they choose not to exercise the option. That's assuming they're genuinely acting in the best interests of all shareholders. Given the vendor is a related party, I'm not convinced that they'd be completely unbiased.They might renegotiate the price I guess, but again, the conflict of interest raises questions about this.

If online spending remains elevated though, $11m could seem like a very attractive price.