Quite right! I am sick and tired of people banging on about the...

Quite right! I am sick and tired of people banging on about the money spent on the advertising during the Olympics. It's almost time for the next Olympics FFS! Exposure of the company to a wider audience was the key to this decision. Whether right or wrong, it is done and dusted - and in the grand scheme of things was a very small sum of money when you consider the revenues projected for WISR. Much more important is the way in which the company reduces its annual spending from hereon in, as promised in the recent announcement. Break even and then PROFITABILITY are the most important goals. discussions about the Olympics are ancient history now and we need to move on to growth stability and profit. It is my firm belief that WISR is now grossly undervalued and presents a superb entry for those who purchase under 10 cents (or even 20 cents!). Anyway, good luck to all holders who have held on during challenging macro economic headwinds. This is still a good company with a solid record of growth despite those headwinds, and that is undeniable.