Mr Taylor said his company was finding success in China with new...

Mr Taylor said his company was finding success in China with new products and improved marketing, such as a campaign for the high-end SK-II skincare brand.

P&G’s advertisement highlighted unmarried women older than 25, referred to as “leftover women”, and the so-called marriage market where parents place elaborate personal ads in an effort to find suitors for their daughters. The emotional ad went viral.

Since the launch, Mr Taylor said, sales of the products were up double-digits at SK-II counters in China.

From today's Australian