They would have been hard pressed to provide less information...

They would have been hard pressed to provide less information than what they once were to be fair...
If it is a guide why not state it as such, they used the word 'must'.

Nothing is really achieved until it has come to fruition, aka in the marketplace. Plenty of companies have great achievements behind closed doors, but isn't that irrelevant.
Management done plenty more talking of late - I'll give them that.