I haven't done any formal research but, by the looks of it, and...

I haven't done any formal research but, by the looks of it, and sounds of it. It almost appears like they are presenting in front of an audience, rather than having a stall and people walking around. Similar to those video game expos (such as EB) that are around. These expos are one of the reasons that the video game market now outweighs the film industry market (in terms of revenue) by 2:1.

If the above is the case, then we will be getting 100s (possibly 1000s) of investors eyes on us, with a chance of one of these representing a larger organisation. Likewise, other companies that are present will also bear ears and likely be 'forced' to listen to us.

To extrapolate, if the 3 events in London which you have mentioned are anything like this, we could be in tune for an interesting ride.