WOW 0.94% $30.20 woolworths group limited

I wondered at the small spike in the WOW share price yesterday....

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    I wondered at the small spike in the WOW share price yesterday. Obviously the reference to the LOWES report that losses at MASTERS had been pared back marginally. The spokesman for LOWES was hardly going to say otherwise and that LOWES were considering whether to exercise their PUT option.
    Reality prevailed today.
    WOW need MASTERS to get back on a growth path. The margins BUNNINGS achieve on their product offerings is huge.
    In the grocery world WOW/COLES compete on price on 90%-95% of similar/same products and WOW is losing that battle, and with the impact of the ALDI disruption on margins, WOW supermarkets are now ex growth.
    WOW do need MASTERS to get back on a growth path.
    A prime example of how WOW should reflect on the future direction of MASTERS is to take a leaf out of their own book. The established HOME hardware store they bought out in GLEN IRIS and in a relative time frame constructed a MASTERS complex the other side of the freeway.
    The theory of build it and they will come needs some serious reconsideration.
 
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