From SMH
‘A real bonus’: School sport now professionally filmed and live-streamed

Lang said most days at the major events achieved 400-500 individual logins, while the biggest event so far was 900 individual logins at the swimming championships earlier this year. Post-event viewing had reached 22,000 for one of the cross-country streams and 16,000 for swimming.

IMO it won't be long before a subscription version will be offered involving Linius.

• Will enable selected parts to be watched without having to watch whole game.
• Enables schools (govm) to recoup costs

Cheers