MatchVision + Clubs, page-2

I would say the personalised broadcasting/ videos will gradually take over part of live broadcasting market or recorded one. You will understand this when you use MatchVision. You do not need to spend 90-120 minutes watching the match live or recorded (unless for fun) but rather you spend 15 minutes watching what you want or matters to you.

Based on a survey in Europe, only 40% of fans regularly watched soccer/ football in a stadium. The way people call themselves fans has changed. The majority no longer watch a match live in person but digitally through a screen. So, clubs will consider and invest to deliver a great experience to the digital fan base going forward. The pandemic in turn has changed our lives, so does the way fans watch sports.

Then how online fans or e-fans can have their say or share their feelings? By sharing their personalised videos on social media. This is an excellent option in MatchVision. This way, digital fans are not just viewers and they can have their say and share their feelings with peers or clubs.

The heavy investment from leagues and broadcasters in digitisation imply how important is to produce video content and lift online fan experience. Digital devices like mobile has been gradually replacing TV and now they present a valuable opportunity for viewing games or matches.

The feedback from Wolves' fans proved the concept of personalised broadcasting/ video highlight. The fan engagement results were good with higher than average hold time when being used and overall approval rate of 4.1/5, plus 60% of the users confirming they would use the MatchVision service (based on head of digital at Wolves).

Yes, it is not easy at the beginning, but once it gets traction, more clubs will join.

All IMO, not financial advice
To be continued