Completely unrelated to LNU but interesting by call it an industry/sector association - was just reading that the IPL broadcast rights for the next five years have been agreed but that the streaming broadcast rights attracted a higher price and than the televised broadcast rights (cumulatively billions of $$$).
interesting to me as I really didn’t comprehend the quantum of people apparently accessing sports online which does (for me) suggest there really might be something to LNU pursuing this sports market with their offering.
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