Another reminder, for the ones who don't want to get lost in...

Another reminder, for the ones who don't want to get lost in tit-for-tat rhetoric

- Most of these objections are not technical based or logical from a business point of view and they assume that ESI is supposed to somehow take care of clients stockpiles and inventories of raw materials by way of siomply doing business with the client!

Most of these objections are merely 'week to week traders' own convenient use confirmatory bias. That is, its life exists in a forum only, to present a negative view.
Most of its value is naff and at best it is simply heckling against the product in order to achieve a short term gain via planting irrelevant negativity, None of it maytter to 'selling'.
At worst the objections are a indicative of a complete lack of understanding of the competitor and of the real benefit to buyers of the product.
The product itself is moving forward (more than outsiders like you and i can appreciate) or else it would not be a global pitch - it would be an embarrassment void of investors and attention.
Take this companies progress and its marketing success with Coldry as an example of how brilliantly controlled the commercialisation of Matmor is as we speak...
Coldry is a winner - end of story, we have the MOUs to prove it and smart synergies brought it into reality, synergies borne of the minds who head the company - not ghosts and goblins.
Purely due to this same management, Matmor will most probably be equally successful.
This is evident if one relies on given examples of excellent marketing on managements behalf.
Basically Matmors progress not only makes half of the rebukes seem utterly redundant ideas and it appears that the authors lack true technical or business-minded reproval. MAybe its just a case of a desperate refusal to appreciate the product on all fronts, 1st second third and 4th base-wise.

Now, aside from critiquing the debate, if you want to be educated on it all with a simple and well rounded document
here are some facts that will help readers understand MATMOR itself - (Understanding these points are essential to appreciating what Matmor is and isn't to potential clients)
Happy reading if you wish to know the play and product:





MATMOR (the process, the product, the patent).
In a nutshell this is what it means to the industry world wide:

ABN Newswire - http://www.abnnewswire.net/press/en/59526/Environmental-Clean-Technologies-Limited.html

"Melbourne, Nov 18, 2008 (ABN Newswire) - Environmental Clean Technologies (ASX:ESI) has successfully recovered 100% of the iron from nickel tailings using its unique Matmor technology, making it an ideal feedstock for foundries and allowing companies to offset costs.
ECT Chief Executive Kos Galtos said the company was satisfied that the technology recovered 100% of iron from the nickel tailings, thereby allowing producers of nickel tailings to offset the enormous costs they currently incur.
"Several million tonnes of nickel tailings are produced each year in Australia and these essentially cost the producer in waste management processes and storage," he said. "By applying our Matmor technology to these otherwise useless nickel tailings, producers can offset the cost by using or selling the iron content."


Now a more defined version of what the MATMOR play means:

Since the invention of coke based pig iron production in 1709, commercial iron making has relied on high quality black coal. The Matmor process is positioned to revolutionise primary iron making thanks to the design of our simple, low cost, low emission, patented Matmor retort using cheaper, alternative raw materials.

Essentially the process involves blending wet brown coal (lignite) with iron ore or other metal bearing media to form a paste which is dewatered using the Coldry process.

The pellets are then fed into the Matmor retort where the remaining moisture is removed, the coal volatiles are driven off and the iron oxides are reduced to metal.

The advantages of the Matmor process over traditional blast furnace iron making are:

- Replacement of expensive metallurgical coal with cheap, abundant lignite
- The opportunity to replace expensive high grade Iron Ore (60%+Fe) with cheaper, low grade Iron Ore
- Capital equipment is estimated at 50% less than traditional blast furnaces for equivalent production capacity.
- Cost of production estimated at 50% less per liquid tonne compared to traditional methods.
- Process requires significantly less heat / energy
Able to recover iron from millscale and other waste materials


Current Development Status

The Matmor Test plant, located in Victoria, Australia, can produce up to 40 liquid kilograms per hour.
Trials across dozens of different coals in combination with various iron ores and other iron bearing media such as mill scale and nickel tailings have resulted in greater than 95% recovery of iron with very low impurities.

Development Plan
ECT has engaged globally recognised furnace engineering consultancy firm Hatch to perform a Gap Analysis on Matmor with the view to scaling up to a Pilot Plant capable of producing 6,000 to 7,500 tonnes per year.

Following the successful establishment of the Pilot Plant, the next stage will involve scale up to a Commercial Demonstration Plant of between 50,000 and 100,000 tonnes per year capacity..."



Cheers and dont forget to visit the article for verifications ;-)

L