1. Digital/Mobile advertising agency 2. Provide subscription...

1. Digital/Mobile advertising agency

2. Provide subscription based services to mobile users like gaming, fitness and lifestyle apps, some of which they make themselves, others they white label and pay the creators a fee.

3. M-Payments - they user their expertise from 1&2 above and their relationships with mobile phone carriers like telstra, with whom they have direct billing arrangements, to facilitate the sale of products in the campaigns they undertake for their clients as part of the advertising business. For this, they also receive an additional fee from their corporate clients.

Their expertise regarding No.2 is to be able to market content/utilities/information/entertainment apps to mobile users for a monthly/weekly fee. They are specialists at digital marketing, sales conversion and extracting $$$ over the customer lifetime.

That's it.

They are not a payments company any more than they are a telephone operator or handset manufacturer.