pods, huge part of generating DCB revenues was via marketing and advertising
Reducing DCB expenditure will see revenues impacted by $13m just in 2nd half fy17 alone ( Mbe announcement )
Turning off the tap for short term will preserve cash for a few months or so but what about revenue growth after fy17
Will turning off the DCB marketing tap jeopardise their ability to establish themselves on a global scale and possibly give competitors an advantage to increase their exposure ?
You have to spend money to make money
Their financial accounts for 2016 showed that marketing and advertising was nearly 1/3 of total revenues
